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As a leading provider of pre-owned commercial grade fitness equipment, we have become an attractive resource of solutions for a wide variety of budget conscious consumers.
Here are our key customer groups:
Commercial Fitness Facilities
This customer group includes full scale health clubs, personal training studios, group training facilities, athletic performance centers, community recreational centers, and more. These customers demand high quality equipment from a recognized manufacturer that is built for constant daily use in a high traffic environment. We only stock top quality equipment from the leading commercial brands, and we use OEM or higher quality parts to refurbish all items. This makes us a great choice for commercial buyers, and they remain our focus.
Whether it is a school, military base, or correctional center, institutional facilities can really put a beating on their fitness equipment. These customers demand that their equipment can withstand extreme abuse, and they must know that replacement parts are inexpensive and readily available. We can offer equipment that is perfect for these customers, as all of our products are built to handle use and abuse. And by stocking the major brands, we can guarantee that replacement parts are readily available at a price that won’t break the bank. This customer group has emerged as a key market for us, and is growing each week.
Included in this customer group are the non-membership based commercial facilities such as condominiums, hotels, physiotherapy/rehab clinics, and corporate wellness centers. The goal of these customers is to purchase equipment that will satisfy the demands of those who they must answer to! This would include the directors of a condo board who must stretch their budget, or the residents of a condo or hotel guests that expect a real workout experience that is similar to what they would find at their health club, or those employees who expect the same experience from the corporate fitness program provided by their employer. At the end of the day, our vertical market customers have the same needs for functional commercial duty equipment as any health club but they lack the budget required to afford the purchase of brand new commercial grade equipment. Our products are perfectly suited to the needs of these facilities.
When the average person makes the decision to build a home gym, they do so with the intent of cancelling their membership. As a result, this individual must now purchase the equipment that they need to get an effective workout at home. More often than not, this requires a great deal of investment on their part. The average residential consumer is under the impression that a folding treadmill and multi-gym system are all they need to get in shape, what they don’t know is that most residential grade equipment turns into an expensive clothes hanger! The problem is that residential customers typically buy equipment that is “residential grade”, which means it is built for very light use in a home setting. This type of equipment is much smaller and much cheaper than commercial grade equipment, which sacrifices the comfort and function of the equipment. In the end, the equipment does not get used as intended and turns into a waste of money. The best solution is to stick with pre-owned commercial grade equipment, as it fits the budget and provides that true gym feel! Another important consideration is that commercial grade equipment will last for many years in a home setting, 10 to 20 years is common. Most residential grade equipment is built to last in a home setting for only 2 to 3 years.
As a result of our fully integrative customer first approach, we have built a large network of customers and industry partners who continue to promote our brand. You will not see our ads on television, or in the newspaper, or on the radio. We are dependant on customer referral to create future business, and we rely upon positive reviews of our products and services to earn new business moving forward.
Since 2000, we have helped more than 5,000 happy customers. Here are some of our greatest accomplishments:
In the coming months, we will be featuring monthly success stories of our clients. These features will include photos and customer testimonials, please check in regularly to witness the impact that we Keystone Fitness is making.